# Platform Analytics & Insights

### Overview

The Control Super platform provides built-in, comprehensive analytics dashboards to help you track web traffic, monitor investor and issuer behavior, and audit administrative actions. These insights allow you to measure conversion funnels, track financial flows, and review granular event logs across the platform.

### Before You Begin

{% hint style="info" %}
Most behavioural insights and charts display data from the last 30 days. Ensure you are reviewing the correct date ranges when exporting audit trails or reporting on specific metrics.
{% endhint %}

### Accessing the Dashboards

From your Admin dashboard, navigate to the Insights section in the left-hand sidebar. Here you will find four dedicated reporting tabs: Web Analytics, Investor Insights, Issuer Insights, and Admin Insights.

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#### 1. Web Analytics

The Web Analytics dashboard tracks visitor traffic and conversion funnels across all public-facing pages.

* Traffic & Engagement: View high-level metrics including Unique Visitors, Total Sessions, and Page Views.
* Conversion Tracking: Monitor the Auth-Conversion Funnel to see how many users successfully sign up and log in versus how many fail or abandon the process.
* Audience Insights: Identify where your traffic is coming from using the Referrers chart, view the most popular Top Pages, and break down visitors by Devices & Browsers and Visitor Locations.

<figure><img src="/files/RQpyyXKRff38YSmElILt" alt=""><figcaption></figcaption></figure>

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#### 2. Investor Insights

The Investor Insights tab provides behavioural data on how investors interact with the platform, powered by UserFlow.

* Key Metrics: Quickly review the number of Active Investors, overall Investments, and total Deposit Volume over the last 30 days.
* Funnels & Flows: Track progression through the Onboarding Funnel (from Account Created to KYC Passed) and the Investment Funnel (from viewing details to successful payment).
* Support & Errors: Monitor the Support Request Funnel and review any spikes in the Error Breakdown chart to identify friction points in the investor experience.

<figure><img src="/files/o3Xnge9DS7tjBpjF3s8G" alt=""><figcaption></figcaption></figure>

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#### 3. Issuer Insights

The Issuer Insights tab focuses on the activity and financial flows of the issuers managing opportunities on the platform.

* Financial Flow: Track combined deposits, disbursements, and withdrawals for issuers.
* Volume Tracking: Monitor daily Disbursement Volume and Deposit Volume across active opportunities.
* Engagement: Review daily support interactions, notification activity, and the volume of reports generated by issuers.

<figure><img src="/files/lYulqJwb7EBU7pl9VVsr" alt=""><figcaption></figcaption></figure>

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#### 4. Admin Insights

The Admin Insights dashboard tracks the internal actions taken by your administrative team, ensuring full oversight of platform operations.

* Operational Activity: View the daily volume of Opportunity Activity (created, updated, published) and Investment Actions (deployments, distributions).
* Compliance & Support: Monitor Compliance Actions (such as KYC Status Changes and Accreditation verifications) and Support Actions (conversations and messages sent).

<figure><img src="/files/NaH1VeoDJR57BSeQep3j" alt=""><figcaption></figcaption></figure>

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### Reviewing and Exporting Audit Trails

At the bottom of the Investor, Issuer, and Admin Insight pages, you will find comprehensive Audit Trails. These tables log every action taken on the platform, providing a crucial layer of compliance and security.

Audit Trails include (but are not limited to):

* Investor Audit Trail: Logs document views, funding account creation, and investment milestones.
* Issuer Audit Trail: Logs document uploads, disbursement requests, and payout closures.
* Admin Audit Trails: Specialized logs broken down by Opportunity, Investment, KYC Status Change, Accreditation, and Support actions.

<figure><img src="/files/rCMPc4lnRb8xdLD9jrdA" alt=""><figcaption></figcaption></figure>

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### Need Help?

If you run into any issues analyzing your data or need help configuring specific UserFlow events, please contact the Control Super support team at <support@ctrlsuper.com.au>.

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